A recent global study has revealed that 30% of US consumers do not trust anyone to manage the vast amount of data being collected by today’s increasingly connected vehicles. That presents a significant challenge to manufacturers as they look for returns on the huge digital investments they have made, one that connectivity pioneer VNC Automotive argues could be resolved with just a little extra transparency.
It’s now widely recognised that software holds the key to building brand loyalty and product differentiation in an electrified world where vehicles are increasingly built from commodity components.
As in-car entertainment celebrates its 100th year anniversary amidst the news that games consoles could now be standard in future Honda EVs, connectivity expert VNC Automotive believes the future for ‘in-vehicle infotainment’, as it’s now commonly known, could be even more radical.
The semiconductor shortage that has plagued the automotive industry for much of the last two years may soon be turned on its head, says in-vehicle connectivity pioneer VNC Automotive, as a lack of chips critical for high-tech features suddenly becomes a glut.
Connectivity pioneer VNC Automotive today announced it has been selected as winner of the “Overall Connected Company of the Year” award in the third annual AutoTech Breakthrough Awards program conducted by AutoTech Breakthrough, a leading market intelligence organisation that recognises the top companies, technologies and products in the global automotive and transportation technology markets today.
As car manufacturers increasingly turn to the controversial concept of subscription services, vehicle connectivity expert VNC Automotive questions whether consumers are as against the idea of subscribing to vehicle features as many believe.