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The opportunities for the future of in-vehicle infotainment

The opportunities for the future of in-vehicle infotainment

Five years from now, it’s likely that the latest cars are going to be very different inside. Yet while there has been plenty of column inches devoted to what consumers can expect from tomorrow’s in-vehicle infotainment (IVI), it’s important to remember that none of it will happen without the automakers bringing the latest technologies to the vehicle in a way that preserves the integrity of their brand, their business and their consumer relationships.

The evolution of modern in-vehicle infotainment

The evolution of modern in-vehicle infotainment

To help determine the driving force behind the evolution of IVI systems, look no further than the pockets and palms of today’s typical consumer. Customers have become accustomed to smartphone-based digital experiences, which are defined by four things: touchscreen interaction, connectivity, artificial intelligence and a wealth of useful applications.

Welcome to the future of in-vehicle entertainment: Virtual tour (part 2)

Welcome to the future of in-vehicle entertainment: Virtual tour (part 2)

In this part of the tour we invite you to experience the future of in-vehicle infotainment by taking a (virtual) seat in our transportation pod. The pod is our way of setting the scene for the in-vehicle experience of the next decade. We cover off drive, semi-autonomous and fully autonomous modes to see what use cases each scenario opens to drivers and passengers.