In-vehicle infotainment (IVI) technology is developing at pace. That’s great news for consumers, who can expect a future where their car is a personal and professional media hub on wheels. Yet the rapidly-evolving nature of IVI systems presents tough challenges for OEMs. Not least how to monetise IVI and how to provide unique services to tech-hungry consumers, without sacrificing a brand identity that has been decades in the making.
In the 1920s, the first car radio was developed. Flash forward 100 years and the world of in-vehicle infotainment (IVI) has evolved beyond anything that would have been imaginable a few generations ago. As we enter a new decade that promises further transformative evolution in automotive IVI, we have embarked on a change of our own. Here’s the short story behind our rebrand.
What if your car was a futuristic living room on wheels? It may sound far-fetched and fantastic, but it’s the future. And the technology required to make it happen already exists. The challenge is bringing disparate technologies together to create one coherent IVI system.
Giving something back is great. And in 2019 our employees raised a total of £6,645 for charities and other good causes. It’s due in part to our ‘Giving Back A Day’ initiative, where each employee gets a day of paid leave to support a charity or local group that means something to them. Cue marathons, bake sales and hovercraft rides. Here’s our charitable year in pictures.
When it comes to cars, in-vehicle infotainment (IVI) systems have always been one of their salient elements ever since the first radio was affixed to a car’s trunk. Today, popular device interoperability standards, Android Auto, CarPlay, CarLife, MirrorLink, allow interlacing of the car’s IVI system with the driver’s mobile device to offer drivers a connected car experience.
Auto OEMs are all striving to lead the way with differentiated in-vehicle entertainment offerings. To explain why progressive customer experiences increasingly require a modular approach to infotainment, our Technical Account Manager, Agustin Almansi, recently spoke at the Automotive Linux Summit 2019.