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Five years from now, it’s likely that the latest cars are going to be very different inside. Yet while there has been plenty of column inches devoted to what consumers can expect from tomorrow’s in-vehicle infotainment (IVI), it’s important to remember that none of it will happen without the automakers bringing the latest technologies to the vehicle in a way that preserves the integrity of their brand, their business and their consumer relationships.

To help determine the driving force behind the evolution of IVI systems, look no further than the pockets and palms of today’s typical consumer. Customers have become accustomed to smartphone-based digital experiences, which are defined by four things: touchscreen interaction, connectivity, artificial intelligence and a wealth of useful applications.

This eBook is based on a webinar where experts in automotive technology discussed the opportunities and challenges of the near future. Covering topics such as the evolution of modern IVI, shortening the technology lifecycle, IVI in autonomous vehicles and how to maintain brand differentiation.

In this part of the tour we invite you to experience the future of in-vehicle infotainment by taking a (virtual) seat in our transportation pod. The pod is our way of setting the scene for the in-vehicle experience of the next decade. We cover off drive, semi-autonomous and fully autonomous modes to see what use cases each scenario opens to drivers and passengers.

With many major events sadly and understandably cancelled this year, we wanted to share with you what’s new for the in-vehicle experience. Look at how advancements in connectivity software are set to greatly enrich the experience for drivers and passengers alike, across various transportation scenarios.

In-vehicle infotainment (IVI) technology is developing at pace. That’s great news for consumers, who can expect a future where their car is a personal and professional media hub on wheels. Yet the rapidly-evolving nature of IVI systems presents tough challenges for OEMs. Not least how to monetise IVI and how to provide unique services to tech-hungry consumers, without sacrificing a brand identity that has been decades in the making. 

In the 1920s, the first car radio was developed. Flash forward 100 years and the world of in-vehicle infotainment (IVI) has evolved beyond anything that would have been imaginable a few generations ago. As we enter a new decade that promises further transformative evolution in automotive IVI, we have embarked on a change of our own. Here’s the short story behind our rebrand.

What if your car was a futuristic living room on wheels? It may sound far-fetched and fantastic, but it’s the future. And the technology required to make it happen already exists. The challenge is bringing disparate technologies together to create one coherent IVI system.