In-vehicle infotainment (IVI) technology is developing at pace. That’s great news for consumers, who can expect a future where their car is a personal and professional media hub on wheels. Yet the rapidly-evolving nature of IVI systems presents tough challenges for OEMs. Not least how to monetise IVI and how to provide unique services to tech-hungry consumers, without sacrificing a brand identity that has been decades in the making.
In the 1920s, the first car radio was developed. Flash forward 100 years and the world of in-vehicle infotainment (IVI) has evolved beyond anything that would have been imaginable a few generations ago. As we enter a new decade that promises further transformative evolution in automotive IVI, we have embarked on a change of our own. Here’s the short story behind our rebrand.
What if your car was a futuristic living room on wheels? It may sound far-fetched and fantastic, but it’s the future. And the technology required to make it happen already exists. The challenge is bringing disparate technologies together to create one coherent IVI system.