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Full potential of connected vehicles held back due to consumers’ privacy concerns over harvested data

Full potential of connected vehicles held back due to consumers’ privacy concerns over harvested data

A recent global study has revealed that 30% of US consumers do not trust anyone to manage the vast amount of data being collected by today’s increasingly connected vehicles. That presents a significant challenge to manufacturers as they look for returns on the huge digital investments they have made, one that connectivity pioneer VNC Automotive argues could be resolved with just a little extra transparency.

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